Redesigning CME Corp's Online Purchasing Experience
Claflin Medical Corporation is a medical equipment supplier providing full-service medical equipment distribution, direct-to-site logistics services that help hospitals, clinics, doctor offices, and government facilities nationwide. My role as the sole Digital Designer was to redesign CME Corp's ecommerce website. CME Corp exceeded two site migrations that called for two redesigns during my time here. I was able to work closely with a web developer to reach the end goal as seen on cmecorp.com.
Click here to view the interactive clickable prototype designed in Adobe XD which was presented to colleagues, here our usability testing took place.
Mobile-First Approach
Mobile mockup of the site for homepage, hamburger slide out menu with simple yet bold icons. Homepage design scales down on mobile displaying a single stacking of content for a very easy to develop modular grid design.
Print Collateral
More than half of the work at CME was digital based but a good bulk of the sprint I was also designing for print collateral. I've created a handful of flyers, e-books, catalogs, trade show material, tri-fold brochures, and direct mailers. A reoccurring print ask were Spec Sheets, every product quote is preceded by a spec sheet. A series of these sheets, seen below, were made for our CME branded line of medical equipment for the sales reps, which ultimately helped increase sales. CME Corp is 60% higher in revenue than they were last year due to the clean professional material presented to the clients. Below are a few of my favorite print designs.
Email Blasts
I created numerous Email designs below for Hubspot preparation — templates consisted of ecommerce, newsletter, promotional offers, account updates, cart abandonment, and transactional emails. Desktop and mobile versions of email templates have been created for flexible future usage.
UI Style Guide
By streamlining a set of global styles, condensing our color palette, and font family, iconography, etc. we are able to create a cohesive style-guide. Below are a few components and icons maintained in our style guide that are readily available for team members to use for presentations, powerpoints, or web.
Banner Ads
Static and animated banner ads were developed to increase traction to the website. Below are a few banner ads resized at 728px x 90px to show detail.
