A Complete UX/UI Revamp
Wash Ashore Beer company is dedicated to producing delicious, organic beer that embodies the experience of island living! Wash Ashore was conceived by Martha’s Vineyard island dwellers. Because Wash Ashore believes in giving back, I revamped the entire website from entry page to 404 pages to beer locator pages. Updated logo design, established a branded social media page with eye-catching gifs. The illustrations on the beer labels and photography are outsourced.
The logo chosen is a serif typeface with great readability yet has a nautical handwritten aesthetic. The logo mark within the ‘O’ of Ashore takes on the form of a sunset and a shoreline which can be used all on it’s own to recognize the brand, similar to Nike’s branding checkmark. Scroll to see brand guidelines for the new logo.
